Until Google perfect the system, or develop better ways to start ranking and determine the relevancy of web pages to search queries, links are still the currency of search placements.
The more people are linking to your web pages (credible sources), the better your chances of getting higher ranking in search engines results pages. So, is out of question how important building back links is to search engine optimization of any website or blog.
The question is "How do you build backlinks"?.
Unlike on-page optimization which is a bit easier to do, since all on-page elements are within your custody and are done right there on your blog, building backlinks is more difficult and sometimes, especially for beginners, the task could be overwhelming.
You have to depend on other webmasters for your success.
The theory behind back links is that the more web pages that links to your individual pages from outside your own blog prove that your contents are of high quality and Google uses this basis as a way of determining the rank, relevancy and authority of web pages in search engine.
But what the world-wide-web as seen in recent years is that this is not so in practices, webmasters or content creators never wait for their content to get picked or found to get linked. You don't rely on that your content is of high quality and will definitely get linked to or at least, webmasters will notice your great content and linked to you.
If your content is of high quality, and you expose it enough to target audience and influentials, the potential to get cited, shares and been referenced get higher.
Gone are the days of build it, they will come. Now you have to build it and market it to the right audience and the right market. This is why you have to resort to other ways of building quality back links. And this is what we're going to look into next.
Before we start discussing on how to build backlinks, there is need for you to know those ways or methods you should never attempt to secure links from and this include
- Inter linking - Linking from one site to another, mainly site that is owned by the same owner for the sole purpose of link building. You can do this, but over cross-linking might raise a red flag.
- Getting links from illegal site or scam sites. Sites that don't comply with Google webmasters guidelines.
- Buying links in bulk especially links from sites that are not relevant to your blog topics.
- Getting links from sites that engage in link farm.
So, with that out, let's move on to our topic of today "how to build back links".
Finding Links Opportunity.
Your first stop to building quality backlinks is to find backlinks opportunities using the online backlinks tool builder. What this tool does is to help in finding sites or blogs with which you can post your articles, message, url of your blog in other to get links back to your blog based on the keyword of your choice that you enter.
Now, after you have a list of potentials sites where you can submit your articles for publishing on their sites, write and submit your quality content to them. What makes this interesting is that both of you need each other services, these sites need content for their readers, you need links back to your blog.
You don't get paid for submitting your article on their site, what you get in return is the link back to your blog. This is pretty an easy way to get quality links back to your site without having to spend money.
Getting Links From Forums.
Naturally, I liked using forums for link building. Why? Forums get index quickly by search engine spiders as these spiders frequent theses places more often. And they are better ranked higher than most blogs or sites due to their massive traffic.
However read the forum rules and policy before starting to post your articles and link. Some forum don't allow link in either your sig file or post until you're a member for certain period. When you're eligible to add your link, include your keyword in.
Another way to get the best of forum for link building is to post often with your anchor text included in your post and title. However make sure you adhere to the forum policy and rules.
Submitting your articles to document sharing sites.
In fact you need to be doing this for every of your article posted on your blog. It takes nothing to turn your post into pdf files and share it on these sites.
This gave an advantage in two ways : One you get a link back for every article you post on their site. Two you get exposure for every article you post on these sites and in return drive traffic back to your blog.
There many document sharing site where you can easily share your blog post to another audience and community.
- Slide Share
- Files Tube
- Media Fire
- 4Shared
- HotFile
- Box.net
- RapidShare
- zShare
There are more and more.................... Just run a Google search.
Building back links is one of those things in blogging that seems not to be an easy task to conquer, and with the significant role backlinks play in the way Google determine the authority of a web page, there is absolute reason for any serious-minded blogger to go all out and build links for his pages.
With that in mind I decide to write 15 ways to build quality backlinks to your website or blog in other to gain authority online and improve exposure and traffic.
1. Guest Blogging.
Guest blogging is not only meant for building back links but also for driving targeted traffic to your blog and improve visibility.
Using guest blogging to build back links involved writing articles on another blogger blog and including a link or two may be within the article body or in the author bio depending on the host bloggers terms and conditions.
You can use my blog guest to harness the power of guest blogging on other bloggers blog.
2. Forum Posting.
A forum is a good place to build links back to your blog and improve engagement. Most forums allow members to include their signature in the sig box and if you're an active member and give useful information people will follow your link back to your blog and might even buy your product.
The sig box is a good place to leave your link, but read the forum rules before you go ahead to do that, so you don't get booted out.
5. Quality Content.
Create unique quality content that solve problem or address issues and people will love to link to it.
After posting your content on your blog, you can e-mail other bloggers in your niche to notify them of it, and if they find it useful and suitable for their type of audience, they might create another version of the topic and link to it from within the article's body.
6. Engage Professional SEO firm.
This is risky and should be approached with caution as some SEO consultant companies turn out to be using black hat method to build links for their customers.
Investigate the SEO company you want to deal with, look for past customer reviews and feedback about their services before negotiating with them.
8. Be the first to Write.
When there is a new development or breaking news about your industry or niche topic, being the first to publish it and alerting others of it could make those who write about it later on link to your post as a source.
A good tool to stay in touch with the latest development and breaking news is the Google news which you can find at news.google.
10. Press Release.
If you have a reason to tell the world of your new product or services, its launching date, the product quality, pros and cons and so on, then consider writing a press release and submit to press release site such as NPR, PRLOG and so on.
Your links is there
13. Give Away Your Articles.
Consider giving away your quality content on document submission sites and get a link back to your blog. Don't bother about duplicate content issue. You can submit a free report you already have with you. There are several document-sharing site on the net to submit to.
- Scribd.
- Slide Share.
14. Blog Commenting.
Commenting on do-follow blogs is another easy way to get back links back to your blog, but don't spam the blogger with your comment.
Is advisable to read and understand the post first before leaving a comment and make sure you leave remarkable sentences and not just some phrases like "nice post" "good content" "hi thanks", all these are jargon and shows you're not interested in the post, but to get links.
15. Start Here to Get Link.
Yes, you can start from here to get a link back to your site or blog if you follow the instruction at number 14 carefully.
Leave a valuable comment below about this post and if I consider your contribution good enough for others to benefit from, you're sure of a link back to your blog.
This blog uses the comment luv plugin and all contributions are welcome provided you don't spam my blog with links and please no link or whatsoever in the comment field.
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